Privacy Policy

Effective Date: October 8, 2025

Introduction

Live Well Fitness Center ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://livewellfitness.center or use our training services.

Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

  • Contact Information: First and last name, email address, phone number, and — on some forms — your mailing address
  • Health & Fitness Information: Whether you have injuries or medical conditions that affect exercise and any detail you choose to add, along with your goals and how you describe your motivation
  • Enquiry Details: Which membership or programme you are asking about, your availability, how you prefer to be contacted, and anything you write in a message field
  • Appointment Details: The date and time you pick for your free walkthrough
  • Consent Records: Whether you agreed to the terms, and whether you opted in to text messages, together with when you did so

Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and analytics tools:

  • Device Information: IP address, browser type, operating system
  • Usage Data: Pages visited, time spent on site, referring website
  • Location Data: General geographic location (with your permission)

How We Use Your Information

We use the information we collect to:

  • Provide and manage your training sessions and membership
  • Customize training programs based on your fitness goals and health information
  • Communicate with you about schedules, services, and promotions
  • Send appointment reminders and important updates
  • Improve our website and services
  • Ensure facility safety and comply with emergency procedures
  • Comply with legal obligations

How We Protect Your Information

We implement appropriate technical and organizational security measures to protect your information, including:

  • Secure servers and encrypted data transmission
  • Limited access to personal information by authorized staff only
  • Regular security assessments and updates
  • Physical security measures at our facility

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

  • Service Providers: Third parties who help us operate our business — our website host, and the customer relationship management system we use to follow up on enquiries
  • Legal Requirements: When required by law, court order, or legal process
  • Safety & Protection: To protect the rights, property, or safety of our business, clients, or others
  • Business Transfers: In connection with a merger, sale, or transfer of our business
  • With Your Consent: When you authorize us to share information with fitness tracking apps or other services

Third-Party Services

Analytics

We use Google Analytics to understand website usage. These services collect anonymous data about your interactions with our website. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Payments

This website does not take payments and never asks for card details. Membership is paid for at the gym.

Booking

Walkthrough appointments booked on this website are stored on our own systems. We do not use a third-party booking service.

Form Submissions

Information submitted through forms on our website is transmitted securely to our systems.

Your Rights and Choices

You have the right to:

  • Access and review your personal information
  • Request corrections to inaccurate information
  • Request deletion of your information (subject to legal retention requirements)
  • Opt out of marketing communications
  • Withdraw consent for optional data uses

To exercise these rights, please contact us at Livewellfitness5@gmail.com or call (772) 807-0414.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and login information
  • Analyze website traffic and usage patterns
  • Improve website functionality and user experience
  • Deliver relevant content and advertisements

You can control cookies through your browser settings. However, disabling cookies may affect website functionality.

Marketing Communications

With your consent, we may send you:

  • Training tips and fitness advice
  • Special offers and promotions
  • News about our services and events
  • Appointment reminders

You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting our office.

Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Data Retention

We retain your information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements
  • Maintain business records

Training and health records are retained according to Florida state law requirements.

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of personal information
  • Right to opt-out of the "sale" of personal information (Note: We do not sell personal information)
  • Right to non-discrimination for exercising privacy rights

To exercise these rights, please contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website with an updated effective date. Your continued use of our services after changes constitutes acceptance of the revised policy.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact:

Live Well Fitness Center
2732 S US Hwy 1
Fort Pierce, FL 34982

Phone: (772) 807-0414
Email: Livewellfitness5@gmail.com

Complaints

If you believe your privacy rights have been violated, you may file a complaint with:

  • Our Privacy Officer at the contact information above
  • The Florida Attorney General's Office
  • The Federal Trade Commission (FTC)

Last Updated: October 8, 2025

WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER YOUR PERSONAL INFORMATION TO ANY THIRD PARTY FOR PROFIT.